Sanchetna Financial Services Private Limited (Sanchetna) is a new age NBFC-MFI headquartered in the state of Uttar Pradesh, in North India. It is unique in its approach towards providing diverse financial services and the highest level of customer service to the under-served working poor in semi-urban and rural environments. SANCHETNA believes that microfinance is a powerful tool for poverty alleviation, but not sufficient as an end in itself. In order to fully address the lifecycle needs of its clients, the promoters of SANCHETNA have another business entity named Samridhi, which is focused on providing small business solutions and strategies to scale successful micro-enterprises. (www.samridhiindia.com)